Course Title: Research Methods, Code: 0162401, Prerequisite: None
Description:
This course introduces students to the fundamentals of scientific research, emphasizing its significance and role in business organizations. It covers the detailed steps of the research process, various methodologies for conducting comprehensive studies, and statistical tools and software for analyzing results and testing hypotheses. Students will also review academic research published in reputable international journals in the field of management sciences. By the end of the semester, students are required to complete and present a scientific research project.

Course Title: Principles of Business Statistics, Code: 0181104, Prerequisite: None
Description:
This course aims to familiarize students with various statistical techniques, including descriptive and inferential statistics, sampling methods, measures of central tendency (mean, mode, median), measures of dispersion (range, variance, relative dispersion), probability and its applications, statistical estimation, hypothesis testing, and regression, correlation, and variance analysis.

Course Title: Principles of Accounting (1), Code: 0311101, Prerequisite: None
Description:
This course provides a foundational understanding of accounting as an information system and its role in creating advanced accounting systems. Focused on commercial and service enterprises, the course covers the nature of accounting, bookkeeping, the significance of financial information in contemporary economies, financial statements, their types, purposes, and contents, and the accounting equation. It also examines the accounting cycle for financial operations, including recording, posting, preparing a trial balance, and generating financial statements for different enterprises.

Course Title: Principles of Management, Code: 0321101, Prerequisite: None
Description:
This course introduces students to fundamental management concepts, modern management theories, and practices, along with major contributions to managerial thought. The course emphasizes core managerial functions such as planning, organizing, leading, and controlling. It also explores contemporary topics like globalization, project management, total quality management, and leadership and entrepreneurship.

Course Title: Principles of digital Marketing, Code: 0361101, Prerequisite: None
Description:
This course provides an overview of modern electronic marketing concepts, their evolution, and development. It covers the analysis of internal and external marketing environments, the use of marketing information systems for conducting marketing research, and market segmentation to identify target markets. The course examines the four marketing mix elements—product, pricing, distribution, and promotion—and their applications in the digital business environment. Students also learn about designing digital marketing strategies and using electronic communication channels.

Course Title: Online Consumer Behavior, Code: 0362101, Prerequisite: Principles of digital Marketing (0361101)
Description:
This course explores consumer behavior in the online context, focusing on the electronic purchasing decision-making process for goods and services. It delves into consumer learning dynamics, motivations, perceptions, attitudes, cultural influences, social classes, and reference groups. The course also examines the decision-making process of both end-users and industrial buyers, emphasizing the development of new products to address shifts in consumer behavior.

Course Title: Sales Management and Personal Selling, Code: 0362102
Prerequisite: Principles of Digital Marketing (0361101)
Description:
This course introduces students to concepts of sales management and personal selling, focusing on the functions of a sales manager, customer needs assessment, product attributes, and team management. Topics include managing sales teams, responding to objections, closing deals, forecasting sales, designing sales territories, and evaluating sales staff through selection, training, motivation, and compensation.

 

Course Title: Services Marketing, Code: 0362103
Prerequisite: Principles of Digital Marketing (0361101)
Description:
This course examines the unique characteristics of services compared to consumer goods, including their classifications and the service marketing mix. Topics include customer behavior analysis in service organizations, the significance of the service sector in economic development, and its contribution to the GDP in many nations.

Course Title: Social Media and Mobile Phone Marketing, Code: 0362201  Prerequisite: Principles of Digital Marketing (0361101)

Description:
This course introduces students to marketing via social media, covering the basics of social media platforms, segmentation, targeting, and key performance indicators. It explores platforms like Facebook and Instagram, strategic social media planning, content marketing types and strategies, personal branding, and mobile marketing.

Course Title: Marketing Research, Code: 0362202
Prerequisite: Principles of Digital Marketing (0361101)

Description:
This course aims to familiarize students with the vital role of marketing research in collecting, organizing, and processing data into actionable information for organizational decision-makers. It covers quantitative and qualitative research methods to analyze markets, purchasing trends, and demand forecasting, as well as identifying marketing problems and implementing comprehensive research tools to propose innovative solutions.

Course Title: Marketing Management, Code: 0362203
Prerequisite: Principles of Digital Marketing (0361101)

Description:
This course explores the strategic role of marketing management within an organization. It includes analyzing the internal and external marketing environment, evaluating strengths, weaknesses, opportunities, and threats (SWOT), and conducting competitive analyses. Students will learn to develop marketing strategies based on market segmentation, targeting, and positioning to create added value.

Course Title: Digital Financial Marketing, Code: 0362301
Prerequisite: Principles of Digital Marketing (0361101)

Description:
This course provides students with concepts of electronic banking marketing and its importance. It covers marketing mixes for banking services, the nature of the banking sector, and financial market information in Jordan. The course emphasizes planning for business organizations using financial data and discussing contemporary issues and cases in electronic banking marketing.

Course Title: Pricing, Code: 0363101, Prerequisite: Principles of Digital Marketing (0361101)

Description:
This course highlights the importance of pricing as a central element of marketing strategy and its role in reflecting product quality and value. It covers formulating and implementing pricing strategies, such as market penetration and skimming, to attract customers and influence purchasing decisions. The course also explores the role of pricing in market segmentation and product hierarchy.

Course Title: Marketing Information Systems, Code: 0363201
Prerequisite: None

Description:
This course introduces the significance of marketing information systems in strategic decision-making at the organizational level. It covers internal records, marketing intelligence, and marketing research, emphasizing automated models like decision support systems. The focus is on equipping decision-makers with updated information on competitors, market trends, and environmental changes.

Course Title: Digital Marketing Strategies, Code: 0363202
Prerequisite: Principles of Digital Marketing (0361101)

Description:
This course covers concepts of e-marketing strategies and traditional marketing strategies used by local and global companies. It focuses on developing and implementing e-marketing strategies aligned with an organization’s vision, mission, and goals using the latest strategic analysis tools.

Course Title: Digital Marketing Communications, Code: 0363203
Prerequisite: Introduction to E-Marketing (0361101)

Description:
This course introduces electronic marketing communication concepts and their applications. It combines traditional and electronic communication techniques to develop strategies for effective electronic marketing communications. Students learn to integrate tools into a cohesive strategy.

Course Title: Entrepreneurship in Marketing, Code: 0363302
Prerequisite: Principles of Digital Marketing (0361101)

Description:
This course emphasizes the role of marketing in building and managing entrepreneurial projects. It involves applying modern marketing concepts to design and execute campaigns, developing skills for leading diverse business activities, and analyzing success stories of global organizations that started with innovative marketing ideas.

Course Title: Customer Relationship Management (CRM)Course Code: 0363304
Prerequisite: Principles of Digital Marketing (0361101)

Description:
This course examines the importance of building strong, long-term customer relationships in both consumer and business markets. It explores customer behavior analysis, including purchase timing, quantity, product type, and purchasing power, providing key inputs for marketing decision-making and customer segmentation based on profitability.

Course Title: Web Design, Code: 0363401
Prerequisite: Marketing Information Systems (0363201)

Description:
This course introduces web design and advertising concepts, focusing on creating websites that adhere to web design principles. The course also highlights advertising principles related to e-marketing and emphasizes practical applications.

Course Title:  Search Engine Marketing, Code: 0363402
Prerequisite: Principles of Digital Marketing (0361101)

Course Description:
This course introduces search engine optimization (SEO) concepts and advertising tools. It covers integrating market planning with marketing communications, understanding search engine functioning, conducting searches, using SEO tools, and developing advertising campaigns to improve website rankings.

Course Title: Introduction to Graphic Design, Code: 0363403
Prerequisite: (Marketing Information Systems, 0363201)
This course aims to introduce students to the fundamental principles of graphic design, the various workflows, and to focus on visual language skills. It covers both traditional and modern graphic design. The course also explores the implications of using graphic design in e-marketing. Students will work on an e-marketing project using internet trends and social media platforms.

Course Title: Technology Distribution Channels, Code: 0364201
Prerequisite: Principles of Digital Marketing (0361101)
This course introduces students to the concepts, components, and functions of marketing distribution channels to achieve objectives. It also covers new distribution channels for goods and services, factors influencing the design of new channels, and identifies conflicts among channel members, including features like management, physical distribution, and modern e-distribution methods.

Course Title: Branding Strategies, Code: 0364202
Prerequisite: Principles of Digital Marketing (0361101)
This course familiarizes students with the concepts of brand strategies, their fundamentals, and the applied knowledge and skills needed to develop brand strategies. Topics include building, measuring, and protecting brand names, as well as exploring the relationship between brands and products. The course covers branding functions, consumer behavior influences, brand identity creation, brand positioning, competitive advantage design, and adding value to business organizations.

Course Title: International Marketing, Code: 0364203
Prerequisite: Principles of Digital Marketing (0361101)
This course covers selected indicators of economic and commercial development, an overview of global risks in international business, culture and business within and across borders, international marketing research, product and innovation policies for various countries, pricing policies, and theoretical and practical distribution policies. It also addresses marketing communications, planning, organization, and monitoring in international marketing, along with challenges in marketing in developing and emerging economies.

Course Title: Advertising Technology, Code: 0364302
Prerequisite: (Marketing Information Systems, 0363201)
This course emphasizes the importance of advertising as a key element of the communication mix and its role in building brand perception and improving organizational image. It focuses on analyzing visual, print, and audio advertisements to develop a comprehensive understanding of advertising errors and how to avoid them. Additionally, the course explores the interactive and integrative relationship between advertising and other elements of the communication mix.

Course Title: Interactive Website Design, Code: 0364401
Prerequisite: Principles of Digital Marketing (0361101)
This course introduces students to the principles of designing and developing websites from a marketing and sales promotion perspective. It explains the basics of traditional advertising and its connection to online advertising, as well as the principles of web design. The course also covers branding and related terms that support online consumer activities.

Course Title: Digital Analytics and Blockchain, Code: 0364402
Prerequisite: Principles of Digital Marketing (0361101)
This course introduces students to the concept of big data, a new term for modern marketing professionals in data science. It examines how data science enables business success and enhances operational efficiency. The course highlights how data from web searches, recommendation systems, telecom operators, e-commerce companies, and social networks can drive business decisions, identify target customer groups, and deliver highly effective advertising messages. Emphasis is given to advancements in software and hardware that enable data science analysis.

Course Title: Field Training, Code: 0364501
Prerequisite: (90 Credit Hours)
This course provides students with the opportunity to apply theoretical knowledge through internships in e-marketing organizations. It focuses on enhancing and developing students’ skills through practical experience.

Course Title: Graduation Project, Code: 0364502
Prerequisite: (100 Credit Hours)
This course highlights the importance of field research in the market. Students, under supervision, identify marketing problems in business organizations and work on resolving them using scientific methods for data collection. They build models and hypotheses based on relevant literature and studies, analyze them using advanced statistical tools and technologies, and create a decision-making base for the organization.

Course Title: Marketing Financial Services, Code: 0362401
Prerequisite: (Financial Management, 0391102)
This course explores the unique aspects of marketing financial services, emphasizing their high level of intangibility. It also discusses the critical role of banks, insurance companies, and financing firms in providing diverse investment opportunities by addressing customer needs through a marketing mix designed to create a competitive edge for financial organizations to meet market challenges and opportunities.

Course Title: Creativity and Product Development, Code: 0363102
Prerequisite: (Principles of Management, 0321101)
This course introduces students to the concept of a product—whether a good, service, idea, person, or place—with the aim of selecting the optimal marketing mix for development and promotion. It includes analyzing the product life cycle and strategies applicable to each stage, and case studies of global organizations to demonstrate the steps of product innovation, from market research to post-sale services.

Course Title: Digital Tourism Marketing, Code: 036330
Prerequisite: Principles of Digital Marketing (0361101)
This course highlights the significance of e-tourism marketing and the role of information technology in the entertainment, travel, and tourism sectors. It focuses on current and emerging technologies that enhance competitive advantages in the tourism industry.

Course Title: Contemporary Issues in Marketing, Code: 0364301
Prerequisite: Principles of Digital Marketing (0361101)
This course introduces students to prominent theoretical and research concepts contributing to academic knowledge in marketing. It also emphasizes the importance of academic publications in specialized marketing journals and develops students’ ability to critically analyze and evaluate these works. The course focuses on in-depth analysis of challenges faced by marketing management, identifying deviations, and addressing them with effective entrepreneurial solutions.

Course Title: Green Marketing, Code: 0364403
Prerequisite: Principles of Digital Marketing (0361101)
This course emphasizes the role of green marketing in improving organizational image by producing environmentally friendly goods and services, recycling production processes, and using non-harmful packaging materials. It also focuses on minimizing environmental waste from manufacturing, allocating budget portions for voluntary community services, and addressing environmental sustainability.