The global business environment has undergone radical changes over the past decade, resulting in a comprehensive transformation of both profit and non-profit organizations. This shift has created a pressing need to develop professions related to these evolving business landscapes. Initially, e-business was focused primarily on buying and selling online. However, the concept has since evolved to encompass a wide range of applications across various sectors, such as banking, e-government, manufacturing, sales, healthcare, management, e-learning, and customer relationship management.

As a result, the demand for qualified professionals and professionally trained managers in the field of e-business has grown significantly. In response, many leading universities and colleges worldwide have introduced specialized e-business programs at both undergraduate and postgraduate levels. The emergence of e-business has redefined traditional business practices, including planning, structuring, and management, to meet the demands of the modern market and economy.

Recognizing the importance of excellence and the urgency to adapt to dynamic business environments, the Business Department at Middle East University has conducted extensive studies of e-business programs offered by top global universities. This research has culminated in the launch of a pioneering program designed to serve the Hashemite Kingdom of Jordan and the region, making it one of the most distinguished offerings in this field.

Objectives of the Master in E-Business Program

The Master in E-Business program at the Business Department of the Faculty of Business aims to develop leadership and managerial capabilities aligned with the demands of the digital era. It prepares exceptional professionals in e-business by equipping students with the skills needed to efficiently engage with contemporary information systems and their diverse applications. The program’s objectives are as follows:

1. Develop Highly Qualified Professionals: Provide the business sector with academically qualified professionals holding a master’s degree in e-business.
2. Enhance Managerial Competence: Equip managers and entrepreneurs with the skills to enhance organizational competitiveness, performance, and profitability.
3. Deliver High-Quality Education: Offer high-quality education focused on modern technologies related to e-business.

Advance Career Opportunities: Provide advanced learning opportunities that enhance knowledge in e-business, enabling graduates to advance their careers and secure distinguished positi